{fullname} - Impersonal DM from a Twitter User

With the popularity of social media such as Twitter, one of the most important aspects that can be forgotten by users is being genuine.

Because it is so easy to automate things online, one can forget that being human is critical to creating real relationships. As an active user on social networks I felt these types of marketing messages (pictured above) are odd in that they pretend to be genuine and personable but give off the feeling that a machine instead of a human being is sending it.

So when thinking about users it’s important to keep in mind that people have feelings and emotions and are not machines.

There probably isn’t many people who are fans of automated messages, especially ones that pretend to be genuine and coming from another person.