iStockphoto credits provide a virtual currency for purchasing creative content such as photos, illustrations, videos, etc. Changes for the credits page were needed to reduce complexity for different types of users and increase conversion rates.
My designs started with sketches of initial concepts before building out the wireframes to display packs based on user research information about their behavior. One pack was also highlighted as a “popular” choice for first time users on the website. This helped to increase conversion rate for that pack.